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Tag: search

Search Referrals Across The World

Following up a little bit on my post about rankings on Google a little bit, I just wanted to share another behind-the-scenes doo-diddy with Daizenshuu EX. I have always touted the site as a “global fandom” resource. The Japanese version of the DragonBall series is the sole version that can be (and is) appreciated throughout the entire world, and that is our audience. As a testament to that, what I specifically would like to share is a list of the last twenty search engine referrals’ origins by country as I’m looking at them right now, with 15 of the 20 specifically looking for a variation on either “daizex” or “daizenshuu ex”:

  • Brazil
  • Japan
  • Croatia
  • United States
  • Japan
  • United States
  • Australia
  • Italy
  • Japan
  • Netherlands
  • Australia
  • Germany
  • Japan
  • United States
  • Netherlands
  • Spain
  • Denmark
  • Italy
  • United States

That’s just beautiful, and I feel like we’re actually accomplishing something…! Let’s get Daizenshuu EX as a household name in Uzbekistan, and I think I could call it a day.

Number-One Rankings On Google

I saw in my search engine referrals the phrase “dragonball fansite” the other day (for Daizenshuu EX), so I figured I’d take a look and see where we placed with that. Whoa! Number one…?! Awesome! Out of curiosity, I tried a bunch of additional search terms/phrases to see which also brought us up as the first link on Google (at least while searching signed into my own profile; your mileage may vary). Here are a few that I am really proud of:

  • daizenshuu
  • dragonball fansite
  • dragon ball fansite
  • dragon ball podcast
  • dragonball podcast
  • dbz podcast
  • best dbz website
  • best dragonball website
  • best dragon ball website
  • dragonball website
  • dragon ball website
  • dbz website

I don’t know if anyone actually uses those types of search phrases, but if they came to mind for me to use, perhaps someone else will do the same. There’s still a long way to go for us to show up for simple searches like “dragonball” or “dbz”, but hey… we’ve gone eleven years and have done this well. What’s another decade or so? We’ll out-last everyone and end up on top by default :P.

iTunes “DBZ” Placement

Now that the holidays are pretty much over, I’m going to try and get at least a little something up here more often than not. Consider this one of those little things!

iTunes is a very mysterious entity. We have only a vague, outsider understanding of how things are ranked. That’s why it is very important to optimize your shows with keywords in their title and descriptions. This is something I absolutely did consider when starting up the podcast for Daizenshuu EX, but the final decisions definitely aren’t completely working in my favor. That’s not to say things are “bad” or “not working”… let me explain and show you!

When I started the podcast for the site, just like the canned intro says every week, I wanted it to be an extension of the website rather than its own separate entity. Sure, it can stand on its own (so can the website without the podcast), but they tie together and complement each other nicely. That’s why I decided against calling it something like “OMG DRAGONBALL DRAGON BALL DBZ PODCAST”, and simply went with Daizenshuu EX – The Podcast. We have “DBZ” in the description of the show (“DBZ discussions, reviews, and the latest news from…”), but…

Consider when someone comes along and puts those keywords right in their title rather than just the description. There are a couple podcasts to go along with blogs for the upcoming live-action movie, and there’s something called Dragon Ball Z Universe! – The Podcast (which appears to be by a fan of our own website and podcast, but doesn’t really seem to be an actual audio podcast, and more like PDFs delivered via RSS every so often). This was all fine and good, since if you’re searching for “dbz” or “dragon ball” or “dragonball“, anything that came up would be entirely (OK, mostly) relevant.

Now there’s a “podcast” simply called Abridged, which as far as I can tell is completely unrelated to the production any of the actual “Abridged” series out there, and is just some guy or gal collecting episodes and putting them up for download via an RSS feed (thus the “podcast”). This is completely fine; don’t misunderstand me. However, since the “Abridged” phenomenon is getting so huge, even though they don’t have any of TeamFourStar‘s DBZ Abridged episodes up in the feed yet, simply referencing those entities by name seems to be pumping up their “relevance” in searches according to iTunes.

Again, don’t misunderstand me… I have no problem with these “podcasts” (which isn’t an entirely accurate term for some of them) getting attention and an audience. That’s awesome. Far be it from me to tell anyone not to create content and get fans! The problem lies with our own show, being what I consider the most relevant for those general search terms (we cover anything and everything DragonBall, as you know!), getting pushed out of the most-visible locations!

When you do a search for “dbz” in the iTunes store, we used to show up as one of the two podcasts in the mini-section “Podcast” bubble at the top. No longer true!

Now you have to click through to see us.

In a further bout of confusion, we don’t show up at all for a search of “dragonball“, but show up as #43 in the general search for “dragon ball” (and still needing to click-through on the “Podcast” bubble to find us there).

So let it be known that for ultimate visibility, it certainly helps to have a more generic name! That’s OK… in my delusional world, we’re the best at what we do ^_~. And hey, if YOU dig what we do, spread the word! Tell a friend! That’s what shonen is all about… friendship and camaraderie!

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