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iTunes “DBZ” Placement

Now that the holidays are pretty much over, I’m going to try and get at least a little something up here more often than not. Consider this one of those little things!

iTunes is a very mysterious entity. We have only a vague, outsider understanding of how things are ranked. That’s why it is very important to optimize your shows with keywords in their title and descriptions. This is something I absolutely did consider when starting up the podcast for Daizenshuu EX, but the final decisions definitely aren’t completely working in my favor. That’s not to say things are “bad” or “not working”… let me explain and show you!

When I started the podcast for the site, just like the canned intro says every week, I wanted it to be an extension of the website rather than its own separate entity. Sure, it can stand on its own (so can the website without the podcast), but they tie together and complement each other nicely. That’s why I decided against calling it something like “OMG DRAGONBALL DRAGON BALL DBZ PODCAST”, and simply went with Daizenshuu EX – The Podcast. We have “DBZ” in the description of the show (“DBZ discussions, reviews, and the latest news from…”), but…

Consider when someone comes along and puts those keywords right in their title rather than just the description. There are a couple podcasts to go along with blogs for the upcoming live-action movie, and there’s something called Dragon Ball Z Universe! – The Podcast (which appears to be by a fan of our own website and podcast, but doesn’t really seem to be an actual audio podcast, and more like PDFs delivered via RSS every so often). This was all fine and good, since if you’re searching for “dbz” or “dragon ball” or “dragonball“, anything that came up would be entirely (OK, mostly) relevant.

Now there’s a “podcast” simply called Abridged, which as far as I can tell is completely unrelated to the production any of the actual “Abridged” series out there, and is just some guy or gal collecting episodes and putting them up for download via an RSS feed (thus the “podcast”). This is completely fine; don’t misunderstand me. However, since the “Abridged” phenomenon is getting so huge, even though they don’t have any of TeamFourStar‘s DBZ Abridged episodes up in the feed yet, simply referencing those entities by name seems to be pumping up their “relevance” in searches according to iTunes.

Again, don’t misunderstand me… I have no problem with these “podcasts” (which isn’t an entirely accurate term for some of them) getting attention and an audience. That’s awesome. Far be it from me to tell anyone not to create content and get fans! The problem lies with our own show, being what I consider the most relevant for those general search terms (we cover anything and everything DragonBall, as you know!), getting pushed out of the most-visible locations!

When you do a search for “dbz” in the iTunes store, we used to show up as one of the two podcasts in the mini-section “Podcast” bubble at the top. No longer true!

Now you have to click through to see us.

In a further bout of confusion, we don’t show up at all for a search of “dragonball“, but show up as #43 in the general search for “dragon ball” (and still needing to click-through on the “Podcast” bubble to find us there).

So let it be known that for ultimate visibility, it certainly helps to have a more generic name! That’s OK… in my delusional world, we’re the best at what we do ^_~. And hey, if YOU dig what we do, spread the word! Tell a friend! That’s what shonen is all about… friendship and camaraderie!

1 Comment

  1. Actually, shounen is all about young boys. (I’m sure we all know you meant to say “Shounen Jump”, but I just had to get that in there.) 🙂

    It’s sort of the “on the one hand/on the other hand” things that you need to balance… your Podcast is most certainly the most authoritative, if not entertaining, DB-related Podcast out there. However, it almost hurts that you don’t have “dragon ball” or “DB” or “DBZ” in the title of the Podcast; after all, none of those things are in the actual title of the Podcast. Those are the breaks, but at least you get lots of hits!

    If it helps, I always encourage other Dragon Ball fans of all stripes to check out your website and podcast…. you are the experts at what you know!

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